Illuminator is a digital-first advertising agency designed to show brands the way forward in an ever-shifting media landscape. We believe every brand has a compelling story to tell. We’ll help you tell yours.
We’re the agency you’d create if you were creating an agency today.
We Are:
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Data-Driven
We use an ai-powered machine learning business intelligence platform to fuel our insights, track our progress, and inform what we do next. It’s wicked smart. So much so, Nielsen now uses it as their SMB solution.
Strategically-led
Business strategy, creative strategy, social strategy, channel strategy. All critical to understanding your consumer, honing your message, and making sure it shows up exactly where and when it’s supposed to.
Seriously Creative
Great creative builds brand love faster, drives more engagement, and is more shareable. Creativity lets us do more with every media dollar and creates the irrational preference that insulates your brand from competition and price sensitivity. To succeed today, creativity must be your not-so-secret weapon.
But Most
Importantly,
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Illuminator is born digital
We believe in innovation as a competitive advantage. In staying a bit ahead of what’s next. And smudging the line between brand and direct response wherever possible. We give fans the opportunity to fall in love, and to take action. To advocate. To sign up. To share. To participate. To engage. To buy. The accountability of digital media is a big reason why our work works so well.
The Work
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We make stuff that sells stuff. Here’s some of that stuff:
Spotlight
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Why We Roll With a Robot
December 3, 2021
Just like the heroes in Star Wars, Illuminator’s got a robot on the team.
Illuminator Illuminates the Metaverse: Part 1
November 22, 2021
Illuminator Illuminates the Metaverse is a series of thought pieces on one of the hottest subjects on the internet.
Five Lessons Your Social Content Strategy Can Learn from Sesame Street
September 12, 2021