The number of vegans across the globe is relatively small, but rapidly growing. As vegan brands like Beyond Meat, Impossible Foods, and Oatly rise to the occasion, an interesting trend is happening. Omnivorous consumers are enjoying vegan options as well. Whether they’re more aware of the environmental implications of farming livestock, or simply interested in trying new flavors, these Plant-Curious consumers are proving to be strong allies for the vegan movement.

Signal Flares is a series of microblog posts that cover compelling trends in Web3 and Food.