Since the start of COVID-19, approximately 45% of global consumers are wanting to consume beverages and foods that “boost their immune systems,” according to Innova Market Insights. On top of this, two-thirds of American consumers have increased their consumption of vitamins and supplements. What these numbers demonstrate is just how much the food industry has changed over the course of the pandemic.

Brands could tap into this trend by including ingredients & flavors that consumers will recognize as immunity boosting, such as elderberry, citrus, and other berry flavors. Alternately, they could focus on this mindset by stating what they’re doing to promote good health (e.g. emphasizing vitamin & mineral content or touting sanitary practices).

Signal Flares is a series of microblog posts that cover compelling trends in Web3 and Food.

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