Signal Flares: I.5
Since the start of COVID-19, approximately 45% of global consumers are wanting to consume beverages and foods that “boost their immune systems,” according to Innova Market Insights. On top of this, two-thirds of American consumers have increased their consumption of vitamins and supplements. What these numbers demonstrate is just how much the food industry has changed over the course of the pandemic.
Brands could tap into this trend by including ingredients & flavors that consumers will recognize as immunity boosting, such as elderberry, citrus, and other berry flavors. Alternately, they could focus on this mindset by stating what they’re doing to promote good health (e.g. emphasizing vitamin & mineral content or touting sanitary practices).
Signal Flares is a series of microblog posts that cover compelling trends in Web3 and Food.
Illuminator is a digital-first advertising agency designed to show brands the way forward in an ever-shifting media landscape. We believe every brand has a compelling story to tell. We’ll help you tell yours.
We’re the agency you’d create if you were creating an agency today.
Signal Flares: I.4
No industry is exempt from the unrelenting encroachment of technology. It’s just that food has seemed to have a degree of resistance, thanks to its perishable nature and access to extremely low labor costs. This is rapidly changing, as companies are turning to automation as a solution to a labor force compromised by the pandemic. Things like kiosks that replace cashiers and food preparation machines will become increasingly ubiquitous in the coming years.
Signal Flares is a series of microblog posts that cover compelling trends in Web3 and Food.
Illuminator is a digital-first advertising agency designed to show brands the way forward in an ever-shifting media landscape. We believe every brand has a compelling story to tell. We’ll help you tell yours.
We’re the agency you’d create if you were creating an agency today.