Case Studies
This one started with nothing more than an extremely worthy mission:
To fix the state of play in the gaming industry.
Our first job was to get this idea funded. We designed and helped craft the pitch deck, which was well-received. One fund manager called it “the standard by which all future decks will be judged.” They nailed down their series A round within two months.
Next, it was time to build demand for this product while we simultaneously built the product. This may seem counterintuitive, but it’s the future of product development in a Web3 world.
We laid the foundation with a brand strategy guide, messaging strategy and content strategy.
Then the founder and CEO got a spot on a high-profile podcast and we suddenly had to move up our schedule by a month.
We Went to Work
We stood up a digital footprint for the brand: site, IG, Twitter, and most importantly, Discord. All of our content drives to the Discord server where communities passionate about these kinds of projects unite.
Simultaneously, we released a steady stream of teaser content—concept art, game ideas, lore—to build a spirit of co-creation with our community and keep them engaged.
All of this built hype and earned impressions from the category which reached a fervor when we announced our first NFT drop, called The Aspect of the Nine. The NFT art is a beautiful representation of which “family” you’re a part of in the game world. The functionality of the NFT is more important, however. By owning one, you’re able to fully participate in the world’s economy. We released 10 teaser videos for the NFT. Each shows off the art and teases the lore behind that particular immortal. Thanks to the hype surrounding the brand, our whitelists for the first two NFT drops filled up in 3.5 minutes.
“We’re here to fix the state of play in the gaming industry. We’re here to bring back everything that made games fun in the first place. To do away with pay-to-win, play-to-earn, and all the other ways the gaming industry has stripped the fun from play. In short, we’re here to create the world in which we ourselves want to play.”
TheResults
SERIES A
We helped the company secure its series-A funding
5000
We created a 5,000 person Discord community in two weeks
3.5 MINS
The whitelists for our first two NFT launches filled up in 3.5 minutes
7.3%
Our tweets earn an average engagement rate of 7.3%
45.5%
Our email newsletters average an open rate of 45.48%; vs. the gaming industry benchmark of 21.10%
The launch of NOR is ongoing; the full game platform will be released next year. But the project is off to a fantastic start with a passionate community rallying around this great idea.
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